Resources for Retailers

This year, we'll be driving extra consumer interest in:

• Seaside Serenade® and Panicle Hydrangeas
• Monrovia Exclusive Roses
• Evolution™ Coneflowers
• Lavender
• Camellias
• Deciduous Shrubs
• Upright Conifers

Ask your rep for free POP to help you promote your in-store inventory and put your own stamp on our customizable marketing graphics.

See our 2025 Marketing Calendar for a full overview of featured plants and collections. 

Be part of the buzz about pollinator gardening with this fun in-store giveaway program promoting a top consumer interest.

This year, we'll be holding two contest periods to draw in-store traffic and social media mentions during your peak spring sales seasons:

Region I (AL, AZ, FL, GA, LA, MS, NM, TX): April 21-30 in lead up to Mother's Day shopping week.

Region II (Remaining U.S. states and Canada): May 19-28, spanning Memorial Day weekend.

Get details and register for 2025 by February 28, 2025.

Showcase roses right for containers!

Monrovia's hardy and hand-selected exclusive roses are tougher and more beautiful than ever. Show gardeners how these flowering shrubs are the perfect container solution.

• Select your mix of any type of Monrovia exclusive rose in any color and combination of #2 and #5 sizes in quantities to fill a standard shipping rack
• Use our eye-catching signage in your choice of two formats: Display table poster or standalone A-frame
• Connect shoppers with container rose care advice and design inspiration with our easy-scan QR code

Draw shoppers in with the magic of hummingbirds. 

Our delightful display program pairs your pick of hummingbird plants with eye-catching signage offering free hummingbird garden plans.

It's never been easier for gardeners to pick and plant hummingbird favorites to create the garden of their dreams.

• Choose the display timing that works for you
• Fill your display with your choice of hummingbird favorites for your region
• Offer shoppers three free garden plan downloads from Monrovia's popular Backyard Habitat Guide.

Celebrate lavender with us, May 12-19, 2025.

For seven delightful days immediately following Mother's Day, showcase this fragrant favorite for pollinators, gift giving, wellness seekers, and more.

• Choose the Monrovia lavender selections right for your region
• Display with our eye-catching POP 
• Share in the consumer demand driven by our national campaigns