Resources for Retailers

This year, we'll be driving extra consumer interest in:

• Seaside Serenade® and Panicle Hydrangeas
• Monrovia Exclusive Roses
• Evolution™ Coneflowers
• Lavender
• Camellias
• Deciduous Shrubs
• Upright Conifers

Ask your rep for free POP to help you promote your in-store inventory and put your own stamp on our customizable marketing graphics.

See our 2025 Marketing Calendar for a full overview of featured plants and collections. 

Be part of the buzz about pollinator gardening with this fun in-store giveaway program promoting a top consumer interest.

This year, we'll be holding two contest periods to maximize in-store traffic and social media mentions during your peak spring sales seasons:

Region I (AL, AZ, FL, GA, LA, MS, NM, TX): April 21-30 in lead up to Mother's Day shopping week.

Region II (Remaining U.S. states and Canada): May 19-28, spanning Memorial Day weekend.

Get details and register for 2025 by February 28, 2025.

New for 2025! Earn a free, craftsman-made Monrovia display unit with your purchase of Monrovia's exclusive roses and Seaside Serenade® Hydrangeas.

Two beautiful and sturdy half-circle display benches, paired with our distinctive logo poster holder customized to hold our eye-catching display posters, are designed to form an island display or can be placed side by side or as end caps. These high-quality tables are designed to last for years and are finished in an modern gray stain for an elegant look. 

Receive your units with your first spring shipment to start the season off with a wow-worthy display. Once you have taken delivery of your full qualifying order commitment, your account will be credited for the value of these sought-after fixtures.

To qualify: Reserve an order by March 1 for four racks of Monrovia exclusive roses and Seaside Serenade® Hydrangeas, to be delivered in Spring 2025. At least one rack must be of either genus for a balanced mix of Monrovia's highly promoted rose and hydrangea collections. 

Quantities are limited for this Tier 1 retailer program. Speak to your sales representative for availability. 

Showcase roses right for containers!

Monrovia's hardy and hand-selected exclusive roses are tougher and more beautiful than ever. Show gardeners how these flowering shrubs are the perfect container solution with our Roses for Containers Display Program.

• Select your mix of any type of Monrovia exclusive rose in any color and combination of #2 and #5 sizes in quantities to fill a standard shipping rack
• Use our eye-catching signage in your choice of two formats: Display table poster or standalone A-frame
• Connect shoppers with container rose care advice and design inspiration with our easy-scan QR code

Draw shoppers in with the magic of hummingbirds. 

Our delightful Hummingbird Display Program pairs your pick of their plants with eye-catching signage offering free hummingbird garden plans.

It's never been easier for gardeners to pick and plant hummingbird favorites to create the garden of their dreams.

• Choose the display timing that works for you
• Fill your display with your choice of hummingbird plants right for your region
• Offer shoppers three free garden plan downloads from Monrovia's popular Backyard Habitat Guide.

Celebrate Lavender Week with us, May 12-19, 2025.

For seven delightful days immediately following Mother's Day, showcase this fragrant favorite for pollinators, gift giving, wellness seekers, and more.

• Choose the Monrovia lavender selections right for your region
• Display with our eye-catching POP 
• Share in the consumer demand driven by our national campaigns