Resources for Retailers

Monrovia Retailer Resources

Welcome to the one-stop marketing toolkit for Monrovia retail partners. Make Monrovia's marketing programs your own with easy resources like shareable gardening content, digital graphics, in-depth plant information, easy-order POP, Monrovia logos, customizable advertising templates, plant videos, and more. This is also your hub for exclusive sales programs and staff training resources for independent garden centers, only from Monrovia.

How does Monrovia help me reach more customers?

Monrovia's marketing strategy reaches your target audiences where they may be looking for inspiration and information: that includes paid social media, digital display, video, print, and other channels to advertise our brand and Distinctive Selections plants. We also work with writers and editors across the country to build excitement for our most unique plants and garden ideas, so that homeowners know what to look for when they visit your garden center.

Tap into the rich suite of marketing support and assets we have to offer. Explore this page to find resources to share and use in your own marketing programs.

Plug into the power of Monrovia's content marketing

Tie your own displays, promotions, emails, and social media posts  to our weekly and monthly themes and resources to  boost the impact of your store's marketing campaigns and be ready for the demand driven from Monrovia's national reach:

• 2023 Content Marketing Calendar
• 2024 Content Marketing Calendar
• NEW! 2024 Weekly Promotions Calendar

Top 5 Content Resources to share — and how

Top Blog Posts to Share

Social Media

Follow us on social media to share social content directly from our Monrovia accounts. We are @MonroviaPlants on all platforms. Mention us in your posts for a chance to be featured on our platforms. New to social media sharing? Here's a handy guide.

We post content for consumers on:

• Facebook
• Instagram
• Pinterest
• YouTube

We also share new and timely resources and other marketing tools, tips, and insights for retailers on LinkedIn. Please follow us to stay up to date and find fresh content to share. 

Link to our guides from your website and social media to give your customers design inspiration and plant selection ideas. Use the below links to share. 

• Simply Beautiful Design Guide 2023: Versatile fall planting plans for every garden
• Backyard Habitat Guide: New Edition: How to create a garden that's abundant in life and beauty
• Outdoor Living Guide: 5 Inspiring projects to transform your space
• Weekend Project Guide: Small projects with big impact
• Shades of Beautiful Guide '23: 10 Stunning palettes for spring and summer
• Ultimate Spring Planning Guide: Inspiration for all your outdoor projects, from small to large
• Rose Guide
• 2023 Distinctive Selections
• Sustainability Practices: Digital Booklet
• Backyard Habitat Guide: How to create a garden that's abundant in life and beauty
• 2022 Landscape Style Guide: Create lasting beauty with the latest style trends
• Simply Beautiful Garden Design Guide: 7 Must-have plant types for beautiful garden design
• Low Water, High Beauty: Your guide to drought-tolerant gardening in the dry West
• Shades Of Beautiful Guide '22 10 Stunning palettes for spring and summer
  
  

Find our full playlist on our YouTube Channel

Download THE PURSUIT OF BEAUTY or share the YouTube Link 

PLANT VIDEOS:

• Dark Matter™ Meadow Sage
• Grace n' Grit™ vs Nitty Gritty™ Roses
• Salvia Selection
• Javelin Forte™ Spanish Lavender
• Captain Calla Lily Series
• Happy Days™ Dahlia
• Timeless™ Golden Empire™ Bidens
• SunBelievable™ Brown Eyed Girl Helianthus
• Bountiful Blue® Blueberry
• Jazzy Jewel® Amber Hibiscus
• Sirens' Song™ Heuchera
• Mad About Mangaves
• Nitty Gritty™ Roses

Our highly-anticipated and -attended free gardening webinar series showcases Monrovia plants in a variety of problem-solving and inspiring design topics. We encourage you and your staff to join them as well for ideas on which plants to recommend and ways to create new displays. Join our email list to get first access to reserve your seat.

• Our next webinar
• Get the recordings 

Our Distinctive Selections Guide is your overview of both plants and marketing resources.

Use our Distinctive Selections Guide along with our videos and the below sell sheets to train your staff on what makes these selections a great choice for gardeners.

Get detailed information on Monrovia Exclusives, Distinctive Selections, and Collections.

• Seaside Serenade® Hydrangeas
• Grace N' Grit™ Shrub Roses
• Nitty Gritty™ Groundcover Roses
• SunBelievable™ Helianthus
• Evolution™ Coneflowers
• Chateau™ Rose of Sharon
  
• Summerlasting® Dwarf Crape Myrtle
• Jurassic™ Ferns
• Tectonic™ Begonias

Collections Sales Sheets:

• 2024 Roses
• Camellia Collection
• Herbaceous Peony Collection
• Itoh Peony Collection
• Conifer Collection
• Heuchera Collection
• Garden Candy™ Itoh Peony Collection

Our retailer webinars are exclusively for our IGC customers, and will get you and your team geared up for the season ahead. 

• Seaside Serenade® Hydrangeas
• Grace N' Grit™ Roses
• Evolution™ Coneflowers
• SunBelievable™ Sunflowers

Attract New Customers and Offer Special Orders

Shop Monrovia draws consumers to your garden center. They order plants online for diverse selection and free, easy shipping, and you keep the margin and the opportunity to upsell. Download our flyer to learn more about Shop Monrovia. 

Coach your staff to use this service as an opportunity to place special orders. Customers' must-have plants will arrive with your next delivery, complete with a protective collar and a hand-lettered name tag for that extra craftsman touch.

• Learn more about How to Order Online. 
• Ready to join? Contact your sales rep or email shopmonrovia@monrovia.com
• Already a Shop Monrovia location? Use our posters (available from your sales rep) and customizable web banners to encourage more special orders. 
  
  

Bee A Winner Giveaway

Generate buzz with the Bee A Winner Pollinator Plant Giveaway, exclusively for Monrovia retailers and their customers. 

Download our flyer for more details.

Register by April 1, 2024 using this form: https://go.monrovia.com/pollinator-contest-retailer

• Pollinator content to share:
  • Blog posts
  • Backyard Habitat Guide

Holiday 2023 Decorating Contest

Make your displays merry and bright with Monrovia holiday selections in our seasonal pot wraps. Then show us how you made it special with Monrovia by adding your own festive touches to enter our Holiday Decorating Contest. The most creative garden center wins bragging rights, a special feature on our social media profiles, and up to 20 cozy Monrovia beanies for your garden center elves.

Entry deadline is November 30, 2023. Submit your photos to helen.lawson@monrovia.com or mention @monroviaplants in your social media posts to enter. Find more details in our flyer.

Use our logos on your advertising materials to remind your customers you’re offering Monrovia plants. 

• Download guidelines here.
• Download logo art here.

Display Posters

Beautiful and attention-getting, our professionally designed posters in our updated branding style help shoppers find Monrovia plants in your garden center. We offer three sizes and formats to help bring customers that last step from our marketing to your displays. 

Please see the posters section of our Distinctive Selections Guide for more options, or ask your sales rep for their advice and to place your order.

POP 1-2-3

Order custom bedmarkers any time through Monrovia's online POP 1-2-3 program. Shipping depends on order sizes. Non-Spring orders may take longer to process unless noted as a "rush," which may incur cost.

• Login to POP 1-2-3

If you do not yet have an account, please contact your Monrovia sales rep to set up your account. Please include a contact name, email address, garden center name, phone number, and billing address.

Two formats are available: single and triple variety.

How do I get the Monrovia photos I would like to use in my garden center's marketing?

Some customers may be able to use branded photos of the Monrovia varieties in their current orders. Please contact your Monrovia Sales Craftsman to request images or see if you qualify for our photography benefit.

If you qualify and request images, please allow up to 14 business days to fulfill your photo request. Requests of 100+ plant photos may take up to three weeks.

Can I download photos from your website? 

No. Please do not download images from our website. Not all Monrovia images are licensed for distribution so we may not own the rights to share certain images with you.

If you accidentally use an image unlicensed for distribution, it is a violation of copyright law. (It also puts the photographers in a difficult position, as they count on licensing to help them earn their living.)

Please submit all photo requests to your Monrovia Sales Craftsman. Thank you.

How long does it take to receive the images I request?

Please allow up to 14 business days to fulfill your photo request.

Note: Requests of 100+ plant photos may take up to three weeks.

Information about our current sustainability practices is available in three versions to share with customers and staff. You can email or text the digital booklet, print copies of the print-alternative booklet, or print the double-sided trifold. They all contain a broad overview of what we do to grow responsibly in our nurseries. We are currently conducting an in-depth sustainability audit—look for additional measures to be implemented and added to an updated version of these guides soon.

• Digital booklet
• Print alternatives:
  • Paper-saving, condensed-info, and double-sided trifold (best printed on the heavier 28lb office paper to avoid color bleeding)
  • 8-page booklet

Enter your info to receive marketing updates exclusively for Monrovia's independent garden center partners.

Where can I get my Monrovia account information?

Visit our Garden Gateway tool for up-to-date availability, order status, and other information.

We are currently upgrading this site to make it a better experience. Please contact your Monrovia Sales Representative for any assistance you need while we’re making improvements.