Resources for Retailers

Monrovia Retailer Resources

Make Monrovia's marketing programs your own with easy resources like shareable gardening content, digital graphics, in-depth plant information, easy-order POP, Monrovia logos, customizable advertising templates, plant videos, and more. This is also your hub for exclusive sales programs and staff training resources for independent garden centers.

How does Monrovia help me reach more customers?

Monrovia's marketing strategy reaches your target audiences where they may be looking for inspiration and information: that includes paid social media, digital display, video, print, and other channels to advertise our brand and Distinctive Selections plants. We also work with writers and editors across the country to build excitement for our most unique plants and garden ideas, so that homeowners know what to look for when they visit your garden center.

Tap into the rich suite of marketing support and assets we have to offer. Explore this page to find resources to share and use in your own marketing programs.

Plug into the power of Monrovia's content marketing

Tie your own displays, promotions, emails, and social media posts  to our weekly and monthly themes and resources to  boost the impact of your store's marketing campaigns and be ready for the demand driven from Monrovia's national reach.

• 2024 Content Marketing Calendar

Start here

Want to jumpstart your marketing efforts? Start with Monrovia's Quick-Start Guide to start sharing our ready-made content. Just click the image to download our easy 1-2-3 steps. And good news, if you're on this page, you've already done Step 1!

Follow us on social media to share social content directly from our Monrovia accounts. We are @MonroviaPlants on all platforms. Mention us in your posts for a chance to be featured on our platforms. Need tips on how get featured? Here's a handy guide.

We post content for consumers on:

• Facebook
• Instagram
• Pinterest
• YouTube
• TikTok
  

We also share new and timely resources and other marketing tools, tips, and insights for retailers on LinkedIn. Please follow us to stay up to date and find fresh content to share. 

All our downloadable consumer guides are collected in our Planning Guide Library.

Free Landscape Plans are also now available on request as a customer handout. Order yours to inspire new projects. . 

Link to our guides from your website and social media to give your customers design inspiration and plant selection ideas. Use the below links to share. 

• Summer-ize Your Containers
• Weekend Project Guide
• Shades of Beautiful Plant Color Palettes
• Front Yard Design Guide
• Simply Beautiful Garden Design Guide - Spring
  
• Simply Beautiful Design Guide - Fall
• Backyard Habitat Guide
• Outdoor Living Guide
• Ultimate Spring Planning Guide
• Rose Guide
• Landscape Style Guide
• Low Water, High Beauty
  
  

Find our full playlist on our YouTube Channel

Download THE PURSUIT OF BEAUTY or share the YouTube Link 

PLANT VIDEOS:

• Dark Matter™ Meadow Sage
• Grace n' Grit™ vs Nitty Gritty™ Roses
• Salvia Selection
• Javelin Forte™ Spanish Lavender
• Captain Calla Lily Series
• Happy Days™ Dahlia
• Timeless™ Golden Empire™ Bidens
• SunBelievable™ Brown Eyed Girl Helianthus
• Bountiful Blue® Blueberry
• Jazzy Jewel® Amber Hibiscus
• Sirens' Song™ Heuchera
• Mad About Mangaves
• Nitty Gritty™ Roses

WHY MONROVIA:

• Our Soil
• Topiary Timeline

RESEARCH INSIGHTS:

• Consumer Personas
  

Monrovia's website at Monrovia.com is widely recognized as a trusted source of plant information and inspiration, featuring the powerful My Plantfinder search tool and our Be Inspired blog, along with in-depth plant detail pages for each of our 4,000 varieties featuring care information and beautiful photography.

Use our website to:

• Educate shoppers
• Train your staff
• Supplement your own website with quality links to more information.

Top Searched Plants at Monrovia.com

Each year, we compile data on the top searched plants by market. Use this data to inform your buying decisions and know the plants your customers are seeking out.

Roses for Containers Display Program

Gardeners love roses! Put them in containers, and you have a winning combo for easy-care planting.

Monrovia's newest rack program for Spring 2025 puts them in a grab-and-go retail ready display, complete with inspirational signage with a QR code for planting and care success. 

• Fill with your choice of Monrovia-exclusive rose varieties
• Create any combination of colors and #2 and #5 sizes
• Plants will arrive full, lush, and in bud and bloom

Download our flyer for full program details and contact your sales representative to book your display. 

Our highly-anticipated and -attended free gardening webinar series showcases Monrovia plants in a variety of problem-solving and inspiring design topics. We encourage you and your staff to join them as well for ideas on which plants to recommend and ways to create new displays. Join our email list to get first access to reserve your seat.

• Our next webinar
• Get the recordings 
  

Our Distinctive Selections Guide is your overview of our best and newest exclusive plants and collections.

Use our Distinctive Selections Guide along with our videos and the below sell sheets to train your staff on what makes these selections a great choice for gardeners.

Get detailed information on Monrovia Exclusives, Distinctive Selections, and Collections.

• Seaside Serenade® Hydrangeas
• Grace N' Grit™ Shrub Roses
• Nitty Gritty® Groundcover Roses
• SunBelievable® Helianthus
• Evolution® Coneflowers
• Double Shot® Azaleas
• Skye™ Daylilies
• Chateau™ Rose of Sharon
  
• Jazzy Jewel® Tropical Hibiscus
• Summerlasting® Dwarf Crape Myrtle
• Jurassic™ Ferns
• Tectonic® Begonias
• Garden Candy™ Itoh Peonies
  
• Dwarf Alberta Spruce

Collections Sales Sheets:

• The Holiday Program
• Monrovia Exclusive Roses
• Topiary Forms
• High-Impact Houseplants
• Camellia Collection
• Boxwood Alternatives
• Conifer Collection
• Japanese Maples
• Herbaceous Peony Collection
• Itoh Peony Collection
• Heuchera Collection
• Hosta Collection
• Lilac Collection
• Weigela Collection
• Spirea Collection

Our retailer webinars will get you and your team geared up for the season ahead. 

• Seaside Serenade® Hydrangeas
• Grace N' Grit™ Roses
• Evolution™ Coneflowers
• SunBelievable® Sunflowers

Use our logos on your advertising materials to remind your customers you’re offering Monrovia plants. 

• Download guidelines here.
• Download logo art here.

Display Posters

Beautiful and attention-getting, our professionally designed posters in our updated branding style help shoppers find Monrovia plants in your garden center. We offer three sizes and formats to help bring customers that last step from our marketing to your displays. 

Please see our 2024 Poster Key for all available options, or ask your sales rep for their advice and to place your order.

POP 1-2-3

Order custom bedmarkers any time through Monrovia's online POP 1-2-3 program. Shipping depends on order sizes. Non-Spring orders may take longer to process unless noted as a "rush," which may incur additional cost.

Two formats are available: single and triple variety.

• Login to POP 1-2-3

If you do not yet have an account, please request one using the link below.

• Request a Login

How do I get the Monrovia photos I would like to use in my garden center's marketing?

Customers may use branded photos of the Monrovia varieties in their current orders. For instant access to high-resolution watermarked images, select the "Photo Gateway" tile in the Marketing Resources section of your Garden Gateway account page: 

Can I download photos from your website? 

No. Please do not download images from our website or from website search results of images. Not all Monrovia images are licensed for distribution so we may not own the rights to share certain images with you. Unauthorized use of copyrighted materials may constitute trademark or copyright infringement, in violation of state or federal laws.

Even accidental use of licensed images is a violation of copyright law. (It also puts the photographers in a difficult position, as they count on licensing to help them earn their living.) Please limit your use of Monrovia photography to the images available through our photo library to avoid legal risk.

What are the other requirements for using images from Monrovia's Photo Gateway?

• All photos are property of Monrovia Nursery Co. By downloading assets you are agreeing to our terms of use.
• Any copyright, logo or watermark in Monrovia images must be retained and may not be removed or cropped out without written authorization
• Monrovia images and copyrighted materials may not be given, sold, or loaned to any other party after download.  Any unauthorized use is prohibited.
• Monrovia images can only be used to promote plants purchased directly from Monrovia Nursery Co.

How do I search for and download images?
Please see our Garden Gateway Photo Library Guide for more help. 

Information about our current sustainability practices is available in three versions to share with customers and staff. You can email or text the digital booklet, print copies of the print-alternative booklet, or print the double-sided trifold. They all contain a broad overview of what we do to grow responsibly in our nurseries. We are currently conducting an in-depth sustainability audit—look for additional measures to be implemented and added to an updated version of these guides soon.

• Digital booklet
• Print alternatives:
  • Paper-saving, condensed-info, and double-sided trifold (best printed on the heavier 28lb office paper to avoid color bleeding)
  • 8-page booklet

Good Bugs: Growing Responsibly with Beneficials

Share the good news about the good bugs we ship with every Mandevilla with your customers with our consumer landing page. The QR code tag on our Mandevillas also links to this page. 

Use our fact sheet on how we grow responsibly with beneficial insects to train your staff and watch our video for more details. 

Enter your info to receive marketing updates exclusively for Monrovia's independent garden center partners.

Where can I get my Monrovia account information?

Visit our Garden Gateway tool for up-to-date availability, order status, and other information.