Welcome to the one-stop marketing toolkit for Monrovia retail partners. Make Monrovia's marketing programs your own with easy resources like shareable gardening content, digital graphics, in-depth plant information, easy-order POP, Monrovia logos, customizable advertising templates, plant videos, and more. This is also your hub for exclusive sales programs and staff training resources for independent garden centers, only from Monrovia.
Monrovia's marketing strategy reaches your target audiences where they may be looking for inspiration and information: that includes paid social media, digital display, video, print, and other channels to advertise our brand and Distinctive Selections plants. We also work with writers and editors across the country to build excitement for our most unique plants and garden ideas, so that homeowners know what to look for when they visit your garden center.
Tap into the rich suite of marketing support and assets we have to offer. Explore this page to find resources to share and use in your own marketing programs.
Tie your own displays, promotions, emails, and social media posts to our weekly and monthly themes and resources to boost the impact of your store's marketing campaigns and be ready for the demand driven from Monrovia's national reach:
Follow us on social media to share social content directly from our Monrovia accounts. We are @MonroviaPlants on all platforms. Mention us in your posts for a chance to be featured on our platforms. New to social media sharing? Here's a handy guide.
We post content for consumers on:
We also share new and timely resources and other marketing tools, tips, and insights for retailers on LinkedIn. Please follow us to stay up to date and find fresh content to share.
Link to our guides from your website and social media to give your customers design inspiration and plant selection ideas. Use the below links to share.
Find our full playlist on our YouTube Channel
Our highly-anticipated and -attended free gardening webinar series showcases Monrovia plants in a variety of problem-solving and inspiring design topics. We encourage you and your staff to join them as well for ideas on which plants to recommend and ways to create new displays. Join our email list to get first access to reserve your seat.
Our Distinctive Selections Guide is your overview of both plants and marketing resources.
Get detailed information on Monrovia Exclusives, Distinctive Selections, and Collections.
Collections Sales Sheets:
Our retailer webinars are exclusively for our IGC customers, and will get you and your team geared up for the season ahead.
Shop Monrovia draws consumers to your garden center. They order plants online for diverse selection and free, easy shipping, and you keep the margin and the opportunity to upsell. Download our flyer to learn more about Shop Monrovia.
Coach your staff to use this service as an opportunity to place special orders. Customers' must-have plants will arrive with your next delivery, complete with a protective collar and a hand-lettered name tag for that extra craftsman touch.
Generate buzz with the Bee A Winner Pollinator Plant Giveaway, exclusively for Monrovia retailers and their customers.
Download our flyer for more details.
Register by April 1, 2024 using this form: https://go.monrovia.com/pollinator-contest-retailer
Make your displays merry and bright with Monrovia holiday selections in our seasonal pot wraps. Then show us how you made it special with Monrovia by adding your own festive touches to enter our Holiday Decorating Contest. The most creative garden center wins bragging rights, a special feature on our social media profiles, and up to 20 cozy Monrovia beanies for your garden center elves.
Use our logos on your advertising materials to remind your customers you’re offering Monrovia plants.
Beautiful and attention-getting, our professionally designed posters in our updated branding style help shoppers find Monrovia plants in your garden center. We offer three sizes and formats to help bring customers that last step from our marketing to your displays.
Please see the posters section of our Distinctive Selections Guide for more options, or ask your sales rep for their advice and to place your order.
Order custom bedmarkers any time through Monrovia's online POP 1-2-3 program. Shipping depends on order sizes. Non-Spring orders may take longer to process unless noted as a "rush," which may incur cost.
If you do not yet have an account, please contact your Monrovia sales rep to set up your account. Please include a contact name, email address, garden center name, phone number, and billing address.
Two formats are available: single and triple variety.
How do I get the Monrovia photos I would like to use in my garden center's marketing?
Some customers may be able to use branded photos of the Monrovia varieties in their current orders. Please contact your Monrovia Sales Craftsman to request images or see if you qualify for our photography benefit.
If you qualify and request images, please allow up to 14 business days to fulfill your photo request. Requests of 100+ plant photos may take up to three weeks.
Can I download photos from your website?
No. Please do not download images from our website. Not all Monrovia images are licensed for distribution so we may not own the rights to share certain images with you.
If you accidentally use an image unlicensed for distribution, it is a violation of copyright law. (It also puts the photographers in a difficult position, as they count on licensing to help them earn their living.)
Please submit all photo requests to your Monrovia Sales Craftsman. Thank you.
How long does it take to receive the images I request?
Please allow up to 14 business days to fulfill your photo request.
Note: Requests of 100+ plant photos may take up to three weeks.
Information about our current sustainability practices is available in three versions to share with customers and staff. You can email or text the digital booklet, print copies of the print-alternative booklet, or print the double-sided trifold. They all contain a broad overview of what we do to grow responsibly in our nurseries. We are currently conducting an in-depth sustainability audit—look for additional measures to be implemented and added to an updated version of these guides soon.
Enter your info to receive marketing updates exclusively for Monrovia's independent garden center partners.
Where can I get my Monrovia account information?
Visit our Garden Gateway tool for up-to-date availability, order status, and other information.
We are currently upgrading this site to make it a better experience. Please contact your Monrovia Sales Representative for any assistance you need while we’re making improvements.