Welcome to the one-stop marketing toolkit for Monrovia retail partners. Make Monrovia's marketing programs your own with easy resources like shareable gardening content, digital graphics, in-depth plant information, easy-order POP, Monrovia logos, customizable advertising templates, plant videos, and more. This is also your hub for exclusive sales programs and staff training resources for independent garden centers, only from Monrovia.
Monrovia's marketing strategy reaches your target audiences where they may be looking for inspiration and information: that includes paid social media, digital display, video, print, and other channels to advertise our brand and Distinctive Selections plants. We also work with writers and editors across the country to build excitement for our most unique plants and garden ideas, so that homeowners know what to look for when they visit your garden center.
Tap into the rich suite of marketing support and assets we have to offer. Explore this page to find resources to share and use in your own marketing programs.
Tie your own displays, promotions, emails, and social media posts to our weekly and monthly themes and resources to boost the impact of your store's marketing campaigns and be ready for the demand driven from Monrovia's national reach:
Want to jumpstart your marketing efforts? Start with Monrovia's Quick-Start Guide to start sharing our ready-made content. Just click the image to download our easy 1-2-3 steps. And good news, if you're on this page, you've already done Step 1!
Follow us on social media to share social content directly from our Monrovia accounts. We are @MonroviaPlants on all platforms. Mention us in your posts for a chance to be featured on our platforms. New to social media sharing? Here's a handy guide.
We post content for consumers on:
We also share new and timely resources and other marketing tools, tips, and insights for retailers on LinkedIn. Please follow us to stay up to date and find fresh content to share.
All our downloadable consumer guides are collected in our Planning Guide Library.
Free Landscape Plans are also now available on request as a customer handout. Order yours here.
Link to our guides from your website and social media to give your customers design inspiration and plant selection ideas. Use the below links to share.
Find our full playlist on our YouTube Channel
Download THE PURSUIT OF BEAUTY or share the YouTube Link
PLANT VIDEOS:
Our highly-anticipated and -attended free gardening webinar series showcases Monrovia plants in a variety of problem-solving and inspiring design topics. We encourage you and your staff to join them as well for ideas on which plants to recommend and ways to create new displays. Join our email list to get first access to reserve your seat.
Our Distinctive Selections Guide is your overview of both plants and marketing resources.
Use our Distinctive Selections Guide along with our videos and the below sell sheets to train your staff on what makes these selections a great choice for gardeners.
Want to share our guide with customers? Use this link to our Consumer Edition of the 2024 Distinctive Selections Guide: https://www.monrovia.com/2024-distinctive-selections
Get detailed information on Monrovia Exclusives, Distinctive Selections, and Collections.
Collections Sales Sheets:
Our retailer webinars are exclusively for our IGC customers, and will get you and your team geared up for the season ahead.
ShopMonrovia draws consumers to your garden center. They order plants online for diverse selection and free, easy shipping, and you keep the margin and the opportunity to upsell. Download our flyer to learn more about ShopMonrovia or JOIN TODAY.
Coach your staff to use this service as an opportunity to place special orders. Customers' must-have plants will arrive with your next delivery, complete with a protective collar and a hand-lettered name tag for that extra craftsman touch.
One month only: 30% off four distinctively different rose collections, available exclusively from Monrovia.
Garden center partners enjoy special pricing on all colors, sizes, and forms (including our premium patio tree forms) of these collections, featuring superior genetics and performance like:
This limited-time offer is timed to our nationwide content marketing campaign surrounding our Rose Pruning Guide release. Plug into our promotion by sharing these additional resources:
Generate buzz—and build your email list—with the Bee A Winner Pollinator Plant Giveaway, exclusively for Monrovia's independent garden center partners and their customers.
The 2024 giveaway dates are June 1 - 14, 2024. Winners have from June 17 - 30, 2024 to claim their prizes. Download our full giveaway timeline for more important dates and reminders.
Promote your giveaway with these resources:
It's the gift with 1000 ways to thank and honor mom! Make every day sunnier with a SunBelievable® Brown Eyed Girl Helianthus, the sunflower that blooms spring to first frost with one thousand blooms per plant..
This gift shipper and rack in one makes Mother's Day impulse buys even easier:
Your display comes with the support of our nation-wide campaign and a full marketing toolkit from Monrovia including:
Use our logos on your advertising materials to remind your customers you’re offering Monrovia plants.
Beautiful and attention-getting, our professionally designed posters in our updated branding style help shoppers find Monrovia plants in your garden center. We offer three sizes and formats to help bring customers that last step from our marketing to your displays.
Please see our 2024 Poster Key for all available options, or ask your sales rep for their advice and to place your order.
Order custom bedmarkers any time through Monrovia's online POP 1-2-3 program. Shipping depends on order sizes. Non-Spring orders may take longer to process unless noted as a "rush," which may incur additional cost.
Two formats are available: single and triple variety.
You can order on demand using POP 1-2-3.If you do not yet have an account, please request one using the link below.
How do I get the Monrovia photos I would like to use in my garden center's marketing?
Customers may use branded photos of the Monrovia varieties in their current orders. For instant access to high-resolution watermarked images, select the "Photography" tile in the Marketing Resources section of your Garden Gateway account page:
Can I download photos from your website?
No. Please do not download images from our website or from website search results of images. Not all Monrovia images are licensed for distribution so we may not own the rights to share certain images with you. Unauthorized use of copyrighted materials may constitute trademark or copyright infringement, in violation of state or federal laws.
Even accidental use of licensed images is a violation of copyright law. (It also puts the photographers in a difficult position, as they count on licensing to help them earn their living.) Please limit your use of Monrovia photography to the images available through our photo library to avoid legal risk.
What are the other requirements for using Monrovia photography?
How do I search for and download images?
Please see our Garden Gateway Photo Library Guide for more help.
Information about our current sustainability practices is available in three versions to share with customers and staff. You can email or text the digital booklet, print copies of the print-alternative booklet, or print the double-sided trifold. They all contain a broad overview of what we do to grow responsibly in our nurseries. We are currently conducting an in-depth sustainability audit—look for additional measures to be implemented and added to an updated version of these guides soon.
Enter your info to receive marketing updates exclusively for Monrovia's independent garden center partners.
Where can I get my Monrovia account information?
Visit our Garden Gateway tool for up-to-date availability, order status, and other information.