Monrovia Retailer Webinar Series
Valuable tools to sell more plants
Plan Your Inventory for Higher Sales
Optimize your orders with the results of our research
JOIN US LIVE: WEDNESDAY, JANUARY 28, 2026
10 A.M. PST/1 P.M. EST
What if the plants you don’t have on the bench are costing you more sales than the ones you do?
This season, Monrovia partnered with Swytchback to take a hard look at how today’s shoppers make plant purchase decisions—specifically how inventory mix, size assortment, and perceived availability influence whether shoppers buy, buy more, or walk away.
We’re inviting you to a live, insight-packed webinar where we’ll share what we learned—and what it means for your inventory strategy in 2026 and beyond.
What you’ll learn:
- How inventory depth and diversity of selection can influence purchase
- Do multiple plant sizes increase confidence and basket size?
- What consumers interpret as “scarcity” vs. “lack of selection”
- How top retailers can use data—not guesswork—to fine-tune assortments and turns
- Insights from retail studies in other industries, and how to apply them to your garden center
Joining us as a special guest is Cole Patterson, Co-Founder and Head of Product at Swytchback and an Industry Fellow at Santa Clara University’s Retail Management Institute, who helped lead the research behind this study. Cole brings deep expertise in consumer behavior, analytics, human-centered design, and retail innovation—and works closely with leading retailers to translate insight into action.
Bring your questions for the live Q/A.
Save your seat: Join us live and receive the webinar recording
About Katie Tamony
Katie Tamony is the Chief Marketing Officer of Monrovia. With more than 20 years of expertise in lifestyle and leisure industries, Katie has been tracking trends and developing consumer insight measures to help companies and organizations prepare for the future throughout her career. In 2001, she became the editor-in-chief of Sunset Magazine and Sunset Books. Katie has long been interested in the intersections of garden, art, health, and well-being. A longtime avid gardener, she returned to Monrovia in 2020 to lead its consumer marketing into the future.
About Cole Patterson
Cole Patterson is the Co-Founder and Head of Product Swytchback. Swytchback is a consumer insights technology platform that makes the most advanced consumer research methodologies, accessible, useful and impactful to consumer brands and retailers. Cole is a graduate of Stanford University and holds a BSE in Engineering Product Design. He discovered his interest in the intersection of innovation, human-centered design and technology at the Stanford d.school, and is a regular guest lecturer at the graduate school of engineering. Cole is an Industry Fellow at Santa Clara University’s Retail Management Institute (RMI), collaborating with Executive Director Kirthi Kalyanam to develop next generation retail merchandising and marketing technology and leadership. He leads the RMI undergraduate’s senior capstone projects in collaboration with retail executive teams including Nordstrom and Petco.