A Gardening Trends Webinar from Monrovia
Wednesday, September 15th at 11am PST
A plant hunter and a trend-spotting former magazine editor on the next big things in gardening…
Gardening has become the new “it” hobby in the last 18 months, as many homeowners have discovered the joy of growing beautiful plants during the pandemic. Many longtime gardeners also expanded their interest, planting year-round and seeking out new and distinctive plants. Even indoor plants have become a hot design item. Why has this happened, and where will it lead?
Join us as Monrovia plant hunter Georgia Clay and trend spotter Katie Tamony explore the future of gardening. As they discuss emerging new plant and design shifts, they’ll show how 5 key trends are shaping what we’ll want to grow in our gardens for the next 3-5 years.
Whether you’re a new gardener, seasoned pro, or garden center, you’ll be learning about influences that are shaping the way we approach and enjoy living beauty.
Katie Tamony is the Chief Marketing Officer of Monrovia. With more than 20 years of expertise in lifestyle and leisure industries, Katie has been tracking trends and developing consumer insight measures to help companies and organizations prepare for the future throughout her career. In 2001, she became the youngest editor-in-chief of Sunset Magazine and Sunset Books in its history, leading the premier authority on lifestyle in the West in its next decade of growth. With an intuitive sense of what drives authentic shifts in consumer lifestyle interests and relationships to brands, she has also consulted with numerous food companies to reach new customers and led the marketing efforts for a major modern art museum to expand its audience, among other pursuits. Katie has long been interested in the intersections of garden, art, health, and well-being. A longtime avid gardener, she returned to Monrovia in 2020 to lead its consumer marketing into the future.
Georgia Clay is the New Plants Manager of Monrovia. In her role, she works with breeders and plant finders from around the world to bring new plants to market for Monrovia. As a rising star in the horticulture field, Georgia has worked across the industry, in retail, plant breeding and landscaping before coming to Monrovia. She has a degree in Horticulture, Ecological and Sustainable Production from Oregon State University and hands- on experience in all sectors of the field.