Monrovia Retailer Webinar Series

Get ready for a successful 2024 with inside tips from Monrovia.

In this 1-hour webinar, you’ll learn about:

New plants for IGCs in 2024
The latest consumer research to inform your marketing, sales, and merchandising decisions.
Upgraded marketing tools for 2024, and how to use them to boost sales.
A completely revamped Resources for Retailers info page at Monrovia.com – get a guided tour.
6-week Spring Promo Planner with plant ordering deadlines.

Plus…

Get an inside look at nursery innovations from Monrovia CEO Jonathan Pedersen.

About Jonathan Pedersen

Jonathan Pedersen is the Chief Executive Officer at Monrovia. A highly experienced and well-regarded leader in the horticultural industry, Jonathan joined Monrovia as Vice President of Business Development and Intellectual Property in 2013. After achieving record growth in that area, he became Vice President of Sales and Business Development in 2019. Pedersen’s decades of experience in the industry also include various other roles in sales, marketing, and operations at Bailey Nurseries and Linder’s Greenhouses. In his past years with Monrovia, he has been responsible for some of the most significant plant introductions in the country.

About Katie Tamony

Katie Tamony is the Chief Marketing Officer of Monrovia. With more than 20 years of expertise in lifestyle and leisure industries, Katie has been tracking trends and developing consumer insight measures to help companies and organizations prepare for the future throughout her career. In 2001, she became the editor-in-chief of Sunset Magazine and Sunset Books. Katie has long been interested in the intersections of garden, art, health, and well-being. A longtime avid gardener, she returned to Monrovia in 2020 to lead its consumer marketing into the future.

About Georgia Clay

Georgia Clay is the New Plants Manager of Monrovia. In her role, she works with breeders and plant finders from around the world to bring new plants to market for Monrovia. As a rising star in the horticulture field, Georgia has worked across the industry, in retail, plant breeding, and landscaping before coming to Monrovia. She has a degree in Horticulture, Ecological, and Sustainable Production from Oregon State University and hands-on experience in all sectors of the field.

About Helen Lawson

Helen Lawson is the Retail Partnership Marketing Coach for Monrovia, bringing over 25 years of experience in BRB marketing. Prior to joining the Monrovia marketing team, she provided marketing consulting and content development services to the green industry and contributed to publications including Southern Living, Birds & Blooms, and Nursery Management. A gardener in the red clay of metro Atlanta, she is a Georgia Certified Plant Professional and has held leadership positions in GardenComm and the National Initiative for Consumer Horticulture.

Get ready for a successful Spring 2023 selling season with inside tips from Monrovia.

In this 1-hour webinar, you’ll learn:

The key motivations of gardeners this year and how to appeal to them
How to communicate greater value in plants despite economic pressures
How you can use social media to drive sales and community
How you can leverage Monrovia marketing tools for your own use