Fresh Starts for Fall Webinar
Showstopper plants, display ideas, and sneak peeks for spring 2023
Watch the "Fresh Starts for Fall" webinar for an inside look at fresh color for fall, exciting plants for spring, and new consumer insights.
It’s time for a garden refresh! Watch this discussion on late season color, fresh fall looks, unique holiday gifting and a sneak peek at Spring 2023.
If you’re looking for new ways to spread the “fall is a great time to plant” message, you need to join Monrovia’s CEO and plant hunter, Jonathan Pedersen, trend spotter Katie Tamony and plant expert Georgia Clay as they share new ideas to bring your customers back to your door.
You’ll get a firsthand look at plants that look great now, display ideas for fall, new consumer insights, and your first look at the new Distinctive Selections for 2023.
Bring your questions for this interactive discussion – our experts will be offering answers and inspiration! Learn more and sign up for the webinar right here.
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About Jonathan Pedersen
Jonathan Pedersen is the Chief Executive Officer at Monrovia. A highly experienced and well-regarded leader in the horticultural industry, Jonathan joined Monrovia as Vice President of Business Development and Intellectual Property in 2013. After achieving record growth in that area, he became Vice President of Sales and Business Development in 2019. Pedersen’s decades of experience in the industry also include various other roles in sales, marketing, and operations at Bailey Nurseries and Linder’s Greenhouses. In his past years with Monrovia, he has been responsible for some of the most significant plant introductions in the country.
About Katie Tamony
Katie Tamony is the Chief Marketing Officer of Monrovia. With more than 20 years of expertise in lifestyle and leisure industries, Katie has been tracking trends and developing consumer insight measures to help companies and organizations prepare for the future throughout her career. In 2001, she became the editor-in-chief of Sunset Magazine and Sunset Books. Katie has long been interested in the intersections of garden, art, health, and well-being. A longtime avid gardener, she returned to Monrovia in 2020 to lead its consumer marketing into the future.
About Georgia Clay
Georgia Clay is the New Plants Manager of Monrovia. In her role, she works with breeders and plant finders from around the world to bring new plants to market for Monrovia. As a rising star in the horticulture field, Georgia has worked across the industry, in retail, plant breeding and landscaping before coming to Monrovia. She has a degree in Horticulture, Ecological and Sustainable Production from Oregon State University and hands- on experience in all sectors of the field.