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Hello Gardener,
My friend Lynn used to work at a busy garden center. “The manager taught the staff to regard every customer as if they were a visitor to your home. You welcome them, and make them feel comfortable. You want them to feel appreciated.”
Put that hosting idea to use, and offer your customers a cool drink on a warm Saturday. Serve sparkling mint lemonade or hibiscus iced tea, and see what happens to sales of herbs, citrus, and flowering plants. Not to mention return trips. The assurance of customer comfort is one of the main trends in retail in 2017.
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